TECHNIQUE
CONSTRUCTION
OUR ROLE
Footage Capture, Drone Capture,
Compositing, Post Production
DELIVERABLES
Short-form promotional video assets
The Standard of Excellence
Technique Construction Promotional Videos
RDG was tasked with creating an “introductory” video to bring awareness to their capabilities, larger-scale projects and family-first mindset. In order to gather all the footage we needed, the RDG team traveled to various current and past job sites including the Atlanta Water Supply program, Hartsfield-Jackson International Airport and Mercedes Benz stadium.
Dynamic b-roll shots and high-quality still images depict Technique workers engaging in different stages of various construction processes: laying down concrete, transporting machinery and construction materials and touching base at new stages of given projects. By integrating present-day footage of Technique’s operations with a historical VoiceOver description of the company, this video underscores the identity of Technique Concrete Construction’s rebrand: the intersection between personal values and professional excellence.
