[ CITRUS ]
DELIVERABLES
Branding, Messaging,
Social Media Assets
A Refreshing Take on Local Flavors
CITRUS Logo + Branding
Citrus Juice Bar, an up-and-coming juice and smoothie bar located in Cabarete, Dominican Republic, approached RDG with the dream of bringing a refreshing look and feel to their flagship location. Their goal is to be a beacon of refreshment on a warm beach day for customers coming from near or far.
Grapefruit
#E93869
100 | 98| 2|1
R:28 G:25 B:155
Orange
#F58829
100 | 98| 2|1
R:28 G:25 B:155
Wave
#4CC1BE
100 | 98| 2|1
R:28 G:25 B:155
Lemon
#FFEA00
100 | 98| 2|1
R:28 G:25 B:155
Lime
#2C974E
100 | 98| 2|1
R:28 G:25 B:155
Avocado
#A1C552
100 | 98| 2|1
R:28 G:25 B:155
By creating a color palette that aligns itself with local island fruit and a custom pattern featuring symbols unique to the area, we created a brand identity that appeals to locals and travelers alike. Citrus’s brandmark embodies both the brand and the fruit “Citrus,” giving customers a recognizable image to recall and crave when the heat turns up. We were able to blend business with relaxed island flare into a unique brand identity by combining a serif and handwritten script font for the logo.
