OUR ROLE
HTML5 Rich Media Development
DELIVERABLES
Standard Display +
Rich Media Execution
Trailblazing Fitness Technology
Wahoo ELEMNT Rich Media
Located in Atlanta, GA, Wahoo Fitness offers a full ecosystem of sensors, devices, and training software for runners, cyclists, and general fitness enthusiasts. Wahoo’s award-winning line of products include the KICKR family of smart indoor riding equipment and accessories, the ELEMNT family of GPS devices and sport watches.
As an ongoing initiative, RDG was tasked with developing a series of desktop and mobile ad units that brought awareness and educated consumers about their latest technology, the ELEMNT® BOLT line of training computers. The hero of the digital campaign was an interactive video rich media experience deployed on Google’s DoubleClick ad network. As a result of our efforts, this campaign yielded some of the highest engagement to date.
