PopUp Bagels
Studio creative and design support for the nations fastest growing boutique bagel franchise, PopUp Bagels.
PopUp Bagels began in a Connecticut home kitchen and quickly grew into a national sensation. Since its inception during the pandemic, the brand has expanded to almost 50 franchises nationwide.
Our Role
Strategy, UX, Design, DevelopmentDeliverables
Website, Logo, and Brand Guidelines, Supporting Digital Assets
Primary Colors
White
Hex: FFFFFF
CMYK: 0%, 0%, 0%, 0%
RGB: 255, 255, 255
Black
Hex: 000000
CMYK: 75%, 68%, 67%, 90%
RGB: 255, 255, 255
Orange
Hex: FF5B29
CMYK: 0%, 79%, 90%, 0%
RGB: 255, 91, 41
PMS: 1655C
Secondary Colors
Limited Edition Red
Hex: FF1F20
CMYK: 0%, 96%, 93%, 0%
RGB: 255, 31, 32
PMS: Bright Red C
Plain
Hex: 83DFF8
CMYK: 41%, 0%, 3%, 0%
RGB: 131, 223, 248
PMS: Blue 0821 C
Scallion
Hex: 00972A
CMYK: 85%, 14%, 100%, 3%
RGB: 0, 151, 42
PMS: 355 C
PopUp Bagels connected with RDG for assistance in creating permanent fixtures of the quickly-growing brand, including a digital brand guide, an expanded color palette, new logo lockups, social media ads, in-store menu boards, and catering truck decals. Our team worked alongside their social media and marketing teams to expand on the branding in a way that felt fresh but authentic to the company’s culture.
