NCEL Fast Play Rich Media

NCEL

Blending culture and connectivity to launch a brand and app that keeps Greek life strong on campus and beyond.

Our Role

Strategy, UX, Design, Development

Deliverables

Website, Logo and Brand Guidelines, Supporting
Digital Assets

CHALLENGE

Responsive

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CHALLENGE

Responsive

CHALLENGE

Responsive

NC Lottery launched a games promotion that featured four new tickets: Lucky Dog, Fantastic 5’s, Power Shot, and Power 10s. RDG was tasked with translating existing assets into rich media ads to be deployed alongside social and broadcast deployments. We created a series of dynamic rich media ads to bring awareness to the SPOTLIGHT, FASTPLAY and PROGRESSIVE JACKPOT games.

Social Gamification

We continued the theme of winnings and luck on Facebook and Instagram by creating a game built for Stories. The premise of the game is as follows: The player is instructed to tap the screen to try to line up a hand and a suite of tickets on top of each other. When users line up the two items, they can screenshot and post a comment to NCEL’s story for a chance to win a prize.

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Tagged gaming, rich media, social media