In crafting the visual identity for the Kapor Foundation, RDG aimed to strike a balance – creating a brand that professionals would regard with high expertise, yet maintaining accessibility for beneficiaries at all levels. RDG’s research highlighted the prevalence of modern, minimal brandmarks and cool-toned color palettes in the tech industry. During discussions with the Kapor Foundation team, emphasis was placed on ensuring the branding’s resonance with a diverse audience. The outcome is a contemporary sans-serif brandmark, characterized by straight lines and curved edges. The carefully curated color palette includes a unique combination of cool blue colors, enhancing the brand’s visual identity with a sophisticated yet approachable aesthetic.