Kapor Foundation
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Blending culture and connectivity to launch a brand and app that keeps Greek life strong on campus and beyond. Blending culture and connectivity to launch a brand and app that keeps Greek life strong on campus and beyond.
Our Role
Strategy, UX, Design, DevelopmentDeliverables
Website, Logo, and Brand Guidelines, Supporting Digital Assets
In crafting the visual identity for the Kapor Foundation, RDG aimed to strike a balance – creating a brand that professionals would regard with high expertise, yet maintaining accessibility for beneficiaries at all levels. RDG’s research highlighted the prevalence of modern, minimal brandmarks and cool-toned color palettes in the tech industry. During discussions with the Kapor Foundation team, emphasis was placed on ensuring the branding’s resonance with a diverse audience. The outcome is a contemporary sans-serif brandmark, characterized by straight lines and curved edges. The carefully curated color palette includes a unique combination of cool blue colors, enhancing the brand’s visual identity with a sophisticated yet approachable aesthetic.
Glacier Blue
#cae8f0
Cool Gray
#aabac9
Pure White
#ffffff
Cobalt Blue
#2470e7
Pure Black
#000000
