Smash Academy
Blending culture and connectivity to launch a brand and app that keeps Greek life strong on campus and beyond.
Our Role
Strategy, UX, Design, Development
Deliverables
Website, Logo, and Brand Guidelines, Supporting Digital Assets
CHALLENGE
Responsive
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
CHALLENGE
Responsive
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
CHALLENGE
Responsive
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
In crafting the visual identity for the Kapor Foundation, RDG aimed to strike a balance – creating a brand that professionals would regard with high expertise, yet maintaining accessibility for beneficiaries at all levels. RDG’s research highlighted the prevalence of modern, minimal brandmarks and cool-toned color palettes in the tech industry. During discussions with the Kapor Foundation team, emphasis was placed on ensuring the branding’s resonance with a diverse audience. The outcome is a contemporary sans-serif brandmark, characterized by straight lines and curved edges. The carefully curated color palette includes a unique combination of cool blue colors, enhancing the brand’s visual identity with a sophisticated yet approachable aesthetic.
Glacier Blue
#cae8f0
Cool Gray
#aabac9
Pure White
#ffffff
Cobalt Blue
#2470e7
Pure Black
#000000
