CITRUS Brand Development

Citrus Juice Bar, an up-and-coming juice and smoothie bar located in Cabarete, Dominican Republic, approached RDG with the dream of bringing a refreshing look and feel to their flagship location. Their goal is to be a beacon of refreshment on a warm beach day for customers coming from near or far.

Grapefruit

#E93869

Orange

#F58829

Wave

#4CC1BE

Lemon

#FFEA00

Lime

#2C974E

Avocado

#A1C552

By creating a color palette that aligns itself with local island fruit and a custom pattern featuring symbols unique to the area, we created a brand identity that appeals to locals and travelers alike. Citrus’s brandmark embodies both the brand and the fruit “Citrus,” giving customers a recognizable image to recall and crave when the heat turns up. We were able to blend business with relaxed island flare into a unique brand identity by combining a serif and handwritten script font for the logo.