By creating a color palette that aligns itself with local island fruit and a custom pattern featuring symbols unique to the area, we created a brand identity that appeals to locals and travelers alike. Citrus’s brandmark embodies both the brand and the fruit “Citrus,” giving customers a recognizable image to recall and crave when the heat turns up. We were able to blend business with relaxed island flare into a unique brand identity by combining a serif and handwritten script font for the logo.